Effective Ways to make the online Payment Process Easy for Customers
Customer service is the heart of any business. Without your customers, your business would cease to exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for return purchases in the future.
A growing number of people are turning to the Internet to do their shopping. Making it as easy as possible for customers to pay is essential for increasing conversions and sales. This is why your checkout page is so important. It’s the final stop for people shopping on your website and the place where they hand over their credit card information. The checkout page is where people become paying customers.
Making it easy for customers to checkout on your website means they’re more likely to return. Here are five ways that will help make online payment processing easy for your customers:
1. Allow Guest Access and Payments
No one wants to create yet another set of login credentials when completing an online transaction, unless there’s a clear benefit to doing so. The goal here is to make it as easy as possible for you to get paid, and quickly.
2. Try not to Redirect People
Don’t leave people guessing what to do next. Provide them with easy & clear directions on where to click and what happens next. Make it specific by using phrases like “continue to check out” or “continue shopping” rather than ambiguous phrases such as “continue” or “apply”.
MYFUNDBOX has a simple process to complete the checkout in a single page with multiple products.
3. Provide a Variety of Payment Methods
This may seem obvious, but there are many websites that only offer one payment method. Now that people are using online shopping more frequently, they expect websites to have a variety of payment options available on the checkout page. It’s not necessary to offer every payment option available. However, it’s important to look at your target audience to see what payment methods they use most often. If you notice that they mostly use credit cards but rarely use PayPal, it would make sense to allow direct bank transfers and payments from all major credit cards.
MYFUNDBOX Online Payments allows you to choose your own payment methods for your customers by providing more than 15 payment option such as Paypal , Stripe (Giropay,Card collection,IdealSofort,EPS,Bancontact,P24 ,SEPA), Google Pay,Amazon,Apple Pay etc to keeps the customer payment experience super-simple and super-intuitive.
4. Provide Reassurance that your Site is Secure
Whenever personal information is involved, always go out of your way to let people know about the security measures you have in place. Delivering a seamless design and not redirecting people to a third-party site are important steps in building trust among your potential customers. However, you still need to do more to reassure people that their information is safe from hackers. Having a secure sockets layer (SSL) certificate on your website will help give you extra protection while encrypting credit card data.
MYFUNDBOX Online Payment system works with financial partners like Stripe a leading payment solution to deliver a high-level security and compliance to your customers.
5. Keep Distractions to a Minimum
It probably goes without saying, but your checkout page is the end of the sales cycle. It’s the final step. And in an era when people have the attention span of a gold fish, you don’t want anything to distract them from completing the checkout process.
And that means, under no circumstances, should you put up any advertisements.
Your objective here is to see people through to making the final payment.
For a good example, you need look no further than MYFUNDBOX Donationbox. They keep people focused by eliminating the navigation bar at the top and requesting only essential information.
In this day and age, your customers are expecting nearly-instant everything – from the professional services your firm offers to the secure portal they use to make payments. Accepting online payments isn’t difficult at all and the MYFUNDBOX Online Payments was designed to support your current and future needs – so you can stay focused on building your business. Our goal is to make paying bills as easy as possible for your customers; so getting paid becomes faster than ever before.
Have questions or comments about how your business can accept payments online? Feel free to check MYFUNDBOX and we’ll get you squared away in no time.