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global business (3)
Accommodate your customers with a unified omnichannel presence
With the rapid growth of online retail sales worldwide, a casual observer might understandably believe that the future of commerce is online. In fact, the future of commerce is omnichannel—blending online and offline modalities for a seamless shopping experience that allows customers to engage with your brand in person, on their mobile devices, or wherever and however they please.
A 3-step guide to going global
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking to expand. The numbers alone make a compelling case: in 2021, ecommerce sales are expected to make up nearly 20% of total retail volume.1 By 2023, global ecommerce is projected to hit $6.5 trillion2 with the majority of retail ecommerce growth occurring in Latin America, Central and Eastern Europe, and the Middle East and Africa.3